Advertising Types on India Fashion Icon News Website

1. Banner Ads

• Display static or animated ads at the top, sidebars, or footer.
• Ideal for high-visibility branding.
• Formats: Leaderboard, Skyscraper, Rectangle.

2. Sponsored Articles / Paid News

• Full editorial-style articles written about a brand or business.
• Marked as “Sponsored” or “Promoted”.
• SEO-optimized for long-term visibility.

3. Homepage Spotlight

• Brand logo or message featured on the homepage hero section.
• Premium real estate for launches and campaigns.

4. Pop-Up Ads / Lightbox Ads

• Appears when a user opens the website or scrolls.
• Can promote time-sensitive deals, events, or announcements.

5. Video Ads

• Embedded in articles or autoplay (with mute) on the homepage.
• Great for fashion, lifestyle, or product demos.

6. Sidebar Ads (Sticky or Scrollable)

• Visible throughout user scroll.
• Often used for event promotions or affiliate brands.

7. Event-Based Sponsorship Banners

• Ads tied to specific events (e.g., fashion weeks, award shows).
• Temporary but highly targeted visibility.

8. Newsletter & Email Ads

• Promotion within IFI’s email campaigns or newsletters.
• Reaches a curated subscriber list.

9. Category-Specific Ads

• Ads shown only under relevant categories like Fashion, Beauty, or Lifestyle.
• Increases ad relevance and conversion.

10. Native Ads

• Blends into the site’s content style.
• Looks like editorial but is paid promotion (clearly labeled).

11. Carousel Ad Sections

• Rotating ad banners showcasing multiple brands or partners.