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Vishal Khairnar
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Ebay Expands ‘Endless Runway’ Circular Fashion Initiative for SS26 in Global Fashion Weeks
E-commerce giant Ebay is doubling down on its commitment to circular fashion with the return of its ‘Endless Runway’ initiative during the spring/summer 2026 catwalk season across New York, London, Milan, and Paris.
Now in its second year, Endless Runway seeks to reinforce the role of pre-loved fashion on the global catwalk. The platform has confirmed collaborations with a stellar line-up of designers, including Erdem, Luar, Altuzarra, Kallmeyer, and Ahluwalia, in partnership with the Council of Fashion Designers of America (CFDA), the British Fashion Council (BFC), and the Fédération de la Mode Circulaire (FMC).
Each participating designer will rework archival and pre-loved pieces from past collections into their SS26 showcases, spotlighting how sustainability and heritage can merge on fashion’s biggest stages.
“From archival runway pieces to pre-loved staples, each runway look will make a bold statement about the power of pre-loved and the relevance of circularity on fashion’s biggest stage,” Ebay said in a statement.
London-based designer Erdem Moralıoğlu shared his enthusiasm:
“I am thrilled to partner with Ebay ‘Endless Runway’ for spring/summer 2026. Reimagining an archival Erdem look within a circular fashion format offers a unique opportunity to explore continuation of a narrative, design, and sustainability.”
Alongside designer showcases, Ebay will also stage its own shoppable pre-loved runway shows via Ebay Live, taking place in New York on September 10 and London on September 18. Ebay stylists Brie Welch and Amy Bannerman will curate and host the shows.
Alexis Hoopes, vice president of global fashion at Ebay, emphasized the platform’s role in uniting diverse fashion audiences:
“Ebay is where vintage finds, pre-loved pieces, and emerging designer fashion converge – offering the most dynamic selection, for the most diverse fashion marketplace in the world. With Ebay Endless Runway, we’re continuing to prove that pre-loved fashion is leading the global conversation around circularity.”
The expansion of Endless Runway underscores how resale and circularity are shaping the future of fashion, blending heritage pieces with new design narratives to resonate with modern, sustainability-conscious consumers.
