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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
BERSHKA, the trend-led fashion label from the Inditex group, has officially arrived on Indian e-commerce platform Myntra. The launch comes just before the festive season, promising fresh and fearless style options.
What to Expect: Styles & Collection
The collection at launch includes 1,200+ styles spanning men’s and women’s wear. Expect a mix of statement denims, oversized hoodies, cargos, basics, bold cuts, edgy prints and unexpected detailing.Accessories are part of the offering too.
Target Audience & Market Position
BERSHKA positions itself clearly for youth, especially Gen Z consumers. Myntra too sees this as a strong addition to its international brands portfolio. With over 70 million+ monthly active users on Myntra, including approximately 21 million Gen Z users, the timing is strategic.
Strategic Implications for Myntra
By bringing Bershka onboard, Myntra strengthens its global brand portfolio, already housing over 450 international brands The move underlines Myntra’s push to give consumers access to fashion trends that are global, edgy, and affordable. Also, it underlines growth in demand from non-metro India; Myntra claims around 45% of demand for international brands comes from non-metros.
Why Now: Festive Season & Fashion Trends
The launch is timed ahead of India’s major festival window, when shoppers are actively looking for new outfits. Also, streetwear and pop culture influences are strong among India’s younger buyers—BERSHKA’s runway-meets-street aesthetic fits well.
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