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Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Milan, Sept. 24, 2025 — British label KNWLS made its Milan Fashion Week debut with a headline-making partnership: a capsule collection with Nike, described by the brand as its “most significant project to date.”
The collaboration merges KNWLS’ self-possessed femininity with Nike’s athletic DNA, reworking signature pieces from both houses into something entirely new.
Corsetry Meets Sportswear
Corsetry, a defining trait of KNWLS, reappears with a performance-driven twist. A corseted jacket is rendered in lightweight, weatherproof fabric with reflective threading, while the cult Razr bag is reimagined in rugged nylon and leather with a rubber outsole base inspired by Nike’s iconic waffle sole.
Nike’s classics are also reinterpreted. The Air Max Muse now features a corset-style fastening, echoing KNWLS’ signature point-toe Raptor boot silhouette.
Material Innovation & Lifestyle Vision
In addition to Nike, KNWLS collaborated with Tencel, integrating the cellulose fibre into jersey button-down dresses and ruched leggings, combining sustainability with sensual draping.
The SS26 collection was designed to embody a “gym-to-club” ethos — pieces that adapt seamlessly to an evolving, hybrid lifestyle where functionality meets fashion-forward style.
Growth on the Global Stage
Founded in 2017 by Charlotte Knowles, the London-based brand has previously shown in New York and London. Its Milan debut signals a step towards greater global recognition and commercial reach, placing KNWLS among the new guard of fashion innovators.
With corsetry, craft, and collaboration at its core, KNWLS x Nike sets the tone for a future where boundaries between sportswear and luxury blur effortlessly.
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