info@indiafashionicon.com
Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
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FabNU is a brand under Fabindia, launched to cater to younger, value-conscious, design-aware consumers.
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It aims to combine style, substance, and affordability, staying true to Fabindia’s legacy of quality while offering lighter, contemporary silhouettes.
Product Range & Aesthetic
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The line includes both western wear and Indian wear for men and women. There are also footwear items, jewellery (for women), and accessories.
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Materials lean toward comfortable, breathable fabrics. Designs are meant for everyday use, work, casual occasions, and even festive dressing.
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Silhouettes are versatile. Expect co-ord sets, relaxed fits, tiered dresses, shorts, strappy tops, bomber jackets, jogger pants, reversible pieces, etc.
Design Philosophy & Brand Messaging
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FabNU carries slogans like “Celebrate You” and “Unapologetically You”, emphasizing authenticity, self-expression, and individuality.
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The brand segments its initial collections into what FabNU calls Flows:
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Indie Dreams – breathable fabrics, simpler silhouettes, lighter tones.
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Flashback – retro, nostalgic prints, vintage references.
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Conversation Starter – bold, playful motifs and colours.
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Folkadelic – coordinated ethnic-fusion sets, plaids, textures, free-flowing silhouettes.
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Pricing & Store Footprint
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Price points are positioned to be accessible. Some products start from around ₹499.
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Brand is setting up exclusive physical stores in multiple cities, including Pune (Chinchwad), Bhiwadi (Rajasthan), Morjim (Goa), Davangere (Karnataka), Thiruvananthapuram (Kerala) among others.
Purpose & Target Audience
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FabNU is targeting younger customers who want stylish, modern apparel without the premium price tag. These are people who care about design, comfort, and value.
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It also seems to be Fabindia’s strategy to broaden its demographic reach — from those who have been traditional buyers to a more modern, perhaps more urban or global-minded clientele.
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