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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Kaushik Velendra stands out as one of London’s most inventive designers, known for his bold, boundary-pushing approach to men’s tailoring. Trained at the prestigious Central Saint Martins, Velendra merges the precision of classic tailoring with a modern understanding of psychology, confidence, and human form. His approach to fashion goes far beyond surface aesthetics—he designs clothing that empowers, uplifts, and transforms the wearer from the inside out.
From Indian Film Sets to Global Fashion Capitals
Velendra’s creative journey is rooted in experience and observation. Before establishing his eponymous label, he worked on Indian film sets, where he developed an acute understanding of character, confidence, and performance. These experiences shaped his belief that garments should not merely adorn the body but also enhance the spirit.
By combining cinematic flair with structured tailoring, he brings storytelling into every stitch. His clothes—sharp yet fluid—reflect both Indian artistry and Western precision, symbolizing a seamless exchange between cultures.
The ‘Superman Mannequin’ Concept
Perhaps one of Velendra’s most innovative tools is his “Superman mannequin,” a model created to decode over 100 insecurities that people may have about their bodies. Thus this unique creation allows him to design clothing that addresses psychological barriers and enhances body confidence.
According to Grazia India, Velendra’s designs are not just garments—they are emotional armour. Therefore designer often says his tailoring is “less about perfection and more about transformation.”
Redefining the Power Suit
Velendra’s signature aesthetic lies in his modern interpretation of power dressing. His structured shoulders, sculpted silhouettes, and precision cuts evoke a sense of authority, yet he insists that “the shoulders are only about 10% of what we do—they’re more of an alter ego.”
Morever the philosophy emphasizes that true strength comes from within. For Velendra, fashion serves as a medium to unlock inner potential. His designs create an alter ego—an elevated version of the self—helping individuals step into spaces with newfound assurance.
An Indian Soul, A Global Vision
Although based in London, Velendra’s work proudly reflects his Indian heritage. However his designs embody cultural richness presented through a global lens—combining vibrant energy, intricate craftsmanship, and forward-thinking design. He envisions fashion as a sensory experience, one that connects people to emotion, identity, and purpose.
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