Senthera launched in India in mid-2025 with its debut collection “Make Love”, offering a shower gel, exfoliating body scrub and collagen-infused body cream.
The name “Senthera” itself fuses “senses” (for fragrance/emotion) and “therapy” (ritual/self-care).
What Makes It Stand Out
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The brand combines luxury scent experiences (notes of rose, lychee, vanilla) with body-care actives like peptides, collagen and oils.
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Products are formulated without harsh chemicals: no parabens, silicones, sulphates, mineral oil; cruelty-free and vegan.
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The collection aims to elevate everyday routines into sensory rituals rather than mere chores.
The Market Context & Why It Matters
In India, the body-care segment is growing: consumers are increasingly looking for products beyond basic moisturisers — ones that deliver both feel and function. Senthera addresses this by merging skin-benefit actives (previously more common in facial care) into body care.
Given the surge in wellness purchases and the rise of self-care routines, brands like Senthera are well-positioned to capture the markets.
Considerations Before You Try
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As a premium body-care brand, pricing is on the higher side; whether the sensory + active combination justifies it will depend on your priorities.
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While fragrance-rich products can enhance the experience, if you have very sensitive skin or fragrance allergies, a patch-test is advisable.
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