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Vishal Khairnar
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Ottolinger x Tinder: Fashion Meets Connection in a ‘Re/Pair’ of Style and Emotion
Paris — Can fashion and technology help mend human connections? Berlin-based label Ottolinger thinks so. During Paris Fashion Week, the avant-garde brand unveiled an unexpected collaboration with the dating app Tinder — and the result is as emotional as it is experimental.
The collection, titled “Re/Pair,” explores the beauty of connection, transformation, and second chances — both in relationships and in garments. The project bridges two worlds: Ottolinger’s deconstructed design ethos and Tinder’s digital matchmaking spirit, creating something deeply human out of the mechanical.
♻️ Upcycling Meets Emotional Healing
At the heart of the collaboration is the “Re/Pair” capsule, where fashion becomes a metaphor for mending what’s been broken. Influencers like Kicki Yang Zhang, Lin Lin, and model Aweng Chuol donated their pre-loved garments. These pieces were reconstructed in true Ottolinger style — asymmetrical, raw-edged, and emotionally charged — to symbolize the act of reparation and renewal.
After Paris Fashion Week, these one-of-a-kind pieces will be auctioned to benefit NGO Lambda e.V., which advocates for LGBTQ+ rights, youth empowerment, and inclusivity across Europe.
“We at Tinder believe in the possibilities that arise when people connect,” shared Melissa Hobley, Chief Marketing Officer at Tinder. “Our partnership with Ottolinger expresses this idea through ‘Re/Pair’ — transforming what already exists, from garments to stories or first impressions, into something new and future-oriented.”
💞 Couple Culture, Reimagined
The second part of the collaboration introduces a Tinder capsule collection, blending humor and intimacy. It features T-shirts and a two-part necklace, both designed to be completed by a counterpart — a fitting nod to the dating app’s mission.
The standout design plays on the iconic “I’m with ___” slogan. In this case, the blank cheekily reads “Otto”, transforming the classic couple tee into a playful streetwear statement. The necklace, meanwhile, only reveals its full meaning when both halves are joined — a literal symbol of connection.
Available now on the Ottolinger online shop, the capsule pieces are priced accessibly, with T-shirts ranging from €95 to €135 and the necklace at €85.
🌐 Fashion for the Digital Heart
Ottolinger and Tinder’s collaboration isn’t just about style — it’s a social experiment. It challenges how we define relationships and sustainability, suggesting that repairing, reusing, and reconnecting might be the most fashionable acts of all.
As Paris Fashion Week continues to blur the lines between tech and textile, Ottolinger’s “Re/Pair” proves that the real luxury lies in human connection — whether stitched into a garment or found in a swipe.
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