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Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Long before celebrity showstoppers and fashion week fanfare became the pulse of Indian couture, Ritu Kumar was already defining it. A pioneer in every sense, she bridged India’s textile heritage with modern silhouettes, building a legacy that continues to shape how the country dresses and dreams. Over six decades, Ritu Kumar has evolved from a single Delhi boutique into a powerhouse label spanning bridal couture, Indo-Western wear, everyday apparel, and home furnishings — all while retaining her deep connection to India’s craft culture.
The Rebel Spirit of No Reservations
This season’s Autumn-Winter collection from Label Ritu Kumar, titled No Reservations, feels like both a celebration and a quiet rebellion. The collection invites women to break free from conventions — to dress without hesitation, and to embrace their instincts unapologetically.
“The title reflects a mindset of removing hesitation,” says Ritu Kumar. “It’s about dressing confidently, experimenting with textures and prints, and not worrying about rules or expectations. The collection encourages people to be comfortable and expressive in how they style themselves.”
The Ritu Kumar Design Ethos
Ritu Kumar’s fashion language has always been a dialogue between heritage and modernity. Whether it’s hand-block prints reimagined in contemporary cuts, or ornate embroidery on fluid fabrics, her designs celebrate India’s artistry while remaining relevant to the global woman.
Unlike many couture houses that cater only to the elite, Kumar’s philosophy has always been inclusive. “Why should labels not be affordable for a middle-class person?” she has often asked — a belief that birthed accessible lines like Label Ritu Kumar and aarké Ritu Kumar.
A Legacy Beyond Fashion
Her latest chapter, both through No Reservations and her upcoming book, explores the cultural evolution of Indian fashion and her role in shaping it. Ritu Kumar continues to redefine what it means to be a designer — not just creating garments, but creating pathways for generations of women to express identity and individuality through clothing.
No Reservations reflects the ethos of a woman who has spent her life inspiring others to dress not for approval, but for themselves. It’s elegant, fearless, and deeply rooted in authenticity — much like the designer herself.
