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Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
London, Sept. 2025 — The boundaries between catwalk couture and high-street fashion continue to blur, as Pull&Bear unveils its latest collaboration with German designer Marie Lueder, the creative force behind the Berlin-based label Lueder.
Lueder has carved a niche in global fashion with her “mental armour” philosophy—an aesthetic that fuses medieval references with futuristic silhouettes, transforming vulnerability into a powerful, wearable narrative. Her conceptual approach has earned her spots on both Berlin Fashion Week’s Berlin Contemporary platform and London Fashion Week, where she recently presented The Shell, her acclaimed autumn/winter 2025 collection.
From Runway to Retail
Lueder’s London Fashion Week debut was made possible through Pull&Bear’s collaboration with the British Fashion Council (BFC) as part of the Canvas for Creativity programme under the NEWGEN initiative, designed to champion emerging designers.
For Pull&Bear, the partnership marks a bold step in bridging high-street accessibility with avant-garde design. Lueder presented her spring/summer 2025 collection, The Shell, not only on the runway but also at Pull&Bear’s new Oxford Street flagship, integrating her experimental vision into the Spanish label’s global production and retail system.
The Lueder x Pull&Bear Collection
The joint line—now available via Pull&Bear’s online platform—reimagines contemporary wardrobe basics with Lueder’s unique codes. Expect clean silhouettes infused with medieval-inspired details, a subtle play of structure and softness, and an emphasis on pieces that balance wearability with conceptual storytelling.
With this collaboration, Pull&Bear continues to redefine high-street fashion, while Lueder amplifies her international presence by reaching a wider audience without compromising her distinct vision.
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