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Sanket Morankar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
In a bold strategic move to deepen its foothold in the dynamic Indian fashion market, Pepe Jeans London has appointed Rakesh Jallipally as the new Chief Executive Officer for India, effective July 24, 2025ETRetail.comRoastbrief US. The brand anticipates that Jallipally’s leadership will catalyze a new era of operational refinement and market expansion.
A Visionary Leader with Deep Retail Roots
Having spent over 18 years in the fashion, retail, and consumer technology sectors, Rakesh brings a potent blend of strategic acumen and operational expertise to the table ETRetail.comBW Retail World. His prior roles include:
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Vice President at Flipkart, where he launched and scaled the Gen Z fashion platform Spoyl and managed the men’s fashion vertical ETRetail.comBW Retail World.
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Key leadership in establishing AZORTE at Reliance Retail, enhancing his credentials in high-impact retail innovation ETRetail.comBW Retail World.
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Nearly a decade at Arvind Fashions, rising to CEO and COO, where he drove brand growth for industry stalwarts such as USPA and Flying Machine ETRetail.comBW Retail World.
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Began his career at Raymond Ltd., managing complex retail operations across South India—laying the foundation for strategic execution and scale ETRetail.comBW Retail World.
A Leader with Academic Rigor and Growth Ambitions
Jallipally holds a Post Graduate Diploma in Management (Marketing & Strategy) from IIM Lucknow, combining top-tier academic training with hands-on leadership in India’s evolving retail landscape Roastbrief USBW Retail World.
Reflecting on his appointment, Rakesh shared:
“I’m really thrilled to be joining Pepe Jeans, a brand that has continually redefined denim and casual wear for millions of Indian consumers. I can’t wait to collaborate with the talented team here to enhance the brand’s presence, broaden our market reach, and connect more deeply with our diverse customer base. Together, we’re looking to build on Pepe Jeans’ iconic legacy and unlock the next phase of growth for our business in India.”
Roastbrief US
Refreshing Operations in a Key Market
This leadership refresh comes as Pepe Jeans accelerates its ambition to sharpen its competitive edge in India—one of its most vibrant retail markets. The brand envisions stronger digital engagement, an enhanced retail footprint, and deeper resonance with fashion-forward Indian consumers.
Industry watchers see Jallipally’s expertise—especially his experience leading Gen Z–focused strategies at Flipkart and his success with youth-centric Indian fashion brands—as critical in delivering differentiated growth Roastbrief USBW Retail World.
About Pepe Jeans London
Founded in the iconic Portobello Road, London, in 1973, Pepe Jeans has grown into a global symbol of denim-led fashion, rooted in music, urban culture, and youthful expression. The brand continues to draw inspiration from London’s cultural melting pot to drive creative innovation across its collections for men, women, and children
