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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
To mark five decades of sartorial excellence, Giorgio Armani has unveiled Armani/Archivio, a groundbreaking digital platform dedicated to preserving and celebrating the legacy of the fashion house. The debut took centre stage at the Venice International Film Festival on August 30, 2025, fused with elegance like only Armani can.
A Grand Launch in Venice
The launch was celebrated with an invitation-only gala evening: a dinner benefiting UNICEF, followed by a stylish soirée for around 500 attendees at Tesa 113 in the historic Arsenale. A generous contribution to UNICEF’s Global Humanitarian Thematic Fund followed, reinforcing the brand’s commitment to social action.
A Digital Time Capsule
Armani/Archivio is more than an archive—it’s a living digital museum, accessible via archivio.armani.com starting August 30. It features an initial showcase of 57 iconic looks drawn from men’s and women’s collections, each chosen for its timeless relevance. Employees of the Armani Group have full access, while the public can explore this curated selection.
Described by the brand as a “conceptual dictionary,” the archive offers a dialogue between past and present, blending cultural preservation with modern-day resonance. Carefully preserved pieces are resurfaced to tell their stories anew, bridging generational admirers. ve space near Milan, bringing a tangible counterpart to the digital experience.
A Journey Through Fashion Capitals
Following Venice, Armani/Archivio will travel to seven flagship boutiques around the globe in exclusive, wave-like drops:
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Milan, Paris, and London – kicking off the tour
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Los Angeles – timed to coincide with the Academy Museum Gala on October 18
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New York
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Then on to Beijing and Tokyo FashionNetworkThe Impression
Milan’s Window to Armani’s Origins
From September 16 to 29, La Rinascente—the iconic department store where Armani began his journey—will feature Armani/Archivio in its windows. The visual display will trace the designer’s evolution and pay homage to the roots of his craft.
From Exhibition to Runway
Tied in with Milan Fashion Week, a public exhibition of 150 archival pieces will open on September 24 at the Pinacoteca di Brera, merging fashion with fine art. The event culminates with a Spring/Summer 2026 show in the courtyard of Palazzo Brera, featuring women’s couture alongside highlights from the latest men’s collection.
Armani/Archivio comes at a moment when heritage is in demand—vintage searches for Armani on platforms like Depop and eBay surged by 20% to 95% in 2024. This initiative responds to that hunger for enduring fashion stories. From 16 to 29 September, Milan’s Rinascente — the iconic department store where Giorgio Armani first began his career in fashion — will devote its windows to Armani/Archivio. The installation honours the designer’s origins, presenting a visual journey through five decades of style and storytelling.
Moreover, fashion archives are rarely digitized with such ambition. This initiative offers transparency, access, and cultural context—archiving not just garments, but eras.
A Legacy Digitized
This launch isn’t just about celebrating the 50th anniversary of the brand (founded on July 24, 1975)—it’s an aspirational leap into the future of fashion storytelling. It anchors Armani’s legacy in the digital age while honoring the designer’s hallmark: consistency as a virtue— “allowing one to grow and change within a definite frame,” as Armani himself has noted.
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