🌟 Ananya Panday Joins Chanel as Its First-Ever Indian Brand Ambassador
Bollywood star Ananya Panday has added another milestone to her growing global fashion journey — becoming the first-ever Indian brand ambassador for Chanel. The French luxury house announced the 26-year-old actor’s appointment, marking a historic moment for both the brand and Indian representation in international luxury fashion.
Ananya now joins the league of Deepika Padukone (Louis Vuitton), Alia Bhatt (Gucci), and Sonam Kapoor (Dior), all of whom have broken barriers as Indian women fronting the world’s most iconic maisons.
👗 The Road to Chanel
Industry insiders say the announcement was inevitable. Over the past year, Ananya’s appearances in Chanel generated strong buzz and earned media value (EMV), making her a natural choice.
In October 2024, she turned heads at the Chanel Spring/Summer 2025 show in Paris, sporting a chic tweed button-down jacket and matching bermuda shorts from the Cruise collection. The look sparked significant conversation online, further solidifying her connection with the French house.
🌍 A Rising Global Fashion Face
Ananya Panday is no stranger to the international fashion circuit. She has previously walked the ramp for Rahul Mishra’s couture shows in Paris and currently represents global names like Jimmy Choo and Swarovski, for whom she also headlines annual Diwali campaigns tailored for the Indian market.
With 25.9 million Instagram followers, Ananya brings youthful energy and mass influence, making her the perfect face to expand Chanel’s presence in India’s booming luxury market. Industry watchers liken her role to Zendaya’s impact at Louis Vuitton — a young, dynamic voice bridging couture and pop culture.
✨ A Strategic Move for Chanel
Ananya’s appointment underscores Chanel’s commitment to deepen its foothold in India, a country that is fast emerging as a key player in the luxury sector. With her global appeal and strong millennial and Gen Z following, Ananya is set to drive brand visibility and aspirational value for Chanel’s fashion and beauty verticals in the region.
📌 Ananya Panday isn’t just representing Chanel — she’s representing a new era of Indian women commanding global luxury conversations.
