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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
In KATSEYE’s sizzling GAP “Better in Denim” campaign, one performer grabs attention not just for her moves or aesthetic, but for something more profoundly cultural—Lara Raj. Positioned at the intersection of Y2K nostalgia and South Asian heritage, she embodies a bold statement: you can be ultra-glamorous and authentically brown.
Amid the glossy choreography and classic double-denim revival, Lara Raj doesn’t just blend in—she stands out. Decked in layered accessories like an Om necklace, bindi, and stacked bangles with chunky chains, every detail serves as a badge of identity. These are not token embellishments, but a cultural syntax she carries with pride—even on pop’s biggest stages.
“The goal is to make brown girls feel uplifted, powerful and confident.”
By embracing cultural symbols in her look, Raj makes representation aspirational—not just visible.
She’s not just performing fashion; she’s weaving a brand of storytelling into her persona—one that resonates deeply with South Asian audiences in a way that mere style cannot replicate.
Why Her Aesthetic Is More Than Just Trendy
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Cultural Icons Reimagined: The Om necklace, bindi, and bangles are woven into her style narrative—not as props, but as prideful markers of heritage.
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Denim as Canvas: Clad in low-rise denim and sleek denim-on-denim looks, she masterfully fuses Y2K pop with cultural nuance—reviving retro trends with a new voice.
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Editorial Glamour: Think glazed skin, sleek center-parted hair, and liner that ensures the cultural layers never get overshadowed.
Beyond stage visuals, her Instagram aesthetic deepens the narrative: a latex mini embellished with sculpted roses, high-slit details, and heritage jewelry like a maang tikka and nose ring—a refined blend of high-glam and tradition.
Even in a black saree worn for her birthday, Raj demonstrates how traditional silhouettes can be futuristic and edgy—remarkably true to her persona.
As the hook girl in KATSEYE—driving global buzz through their Beautiful Chaos EP—her cultural watermarks stay consistent, asserting that representation isn’t optional; it’s essential
More Than Fashion: A Statement of Accountability
Lara Raj’s stance isn’t merely stylistic—it’s profound. In a recent Teen Vogue profile, she opened up about why the bindi and religious symbols matter to her, rooted in admiration for her mother’s fusion of traditional jewelry with Western clothes.
However, her visibility also invites scrutiny. She faced backlash for remaining silent on national crises, with critics questioning the authenticity of her cultural expression.
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