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Vishal Khairnar
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Debenhams Revives ‘Designers at Debenhams’ with Ashish Gupta’s Maximalist AW25 Collection
Debenhams is making a powerful retail comeback with the revival of its iconic Designers at Debenhams initiative, reimagined for Autumn/Winter 2025. Leading the return is none other than Ashish Gupta, the Indian designer behind the globally acclaimed label Ashish, known for his unapologetic glamour and maximalist aesthetic.
The new collection is designed to celebrate glamour, playfulness, and individuality, offering hero pieces that merge statement-making design with everyday wearability. Expect technicolour oversized faux fur coats, high-octane sequin slip dresses in fluid 90s-inspired silhouettes, and psychedelic printed jersey dresses that blend retro nostalgia with contemporary street style.
The exclusive capsule officially launched on the Debenhams webstore this week, with prices starting at just £59, staying true to the brand’s legacy of making designer collaborations accessible to a wider audience.
Launched in the 1990s, Designers at Debenhams was a trailblazer, bridging the gap between luxury and high street fashion. It introduced names like John Rocha, Julien Macdonald, Jasper Conran, Matthew Williamson, Henry Holland, Betty Jackson, and Ben de Lisi to everyday shoppers, becoming a retail phenomenon.
“Designers at Debenhams was more than a range, it was a retail movement,” said Dan Finley, CEO of Debenhams Group. “It broke down barriers between luxury and the high street and created a blueprint the industry still follows today. Relaunching with Ashish — a designer renowned for his unapologetic glamour, wit, and creativity — sets the perfect tone for this bold new era.”
With Ashish at the forefront, Debenhams’ reboot signals not just nostalgia but a fresh vision for modern shoppers who crave bold design without compromising accessibility.
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