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Vishal Khairnar
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Sisley K Set for UK Debut at London Fashion Week with Seoul-Designed Collection
The Benetton-owned Sisley brand is set to introduce its premium Sisley K label to the UK during London Fashion Week, following successful launches in Rome and Florence.
Created in Seoul by a Korean design team, Sisley K targets the cosmopolitan woman, blending essential tailoring with urban minimalism for a modern, sophisticated wardrobe. The autumn collection is built around two inspirations:
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Poetic Romance: Reinterpreting boho elements with a romantic touch for fluid and elegant silhouettes.
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Day Traveler: A versatile, practical everyday wardrobe designed for today’s dynamic, modern woman.
The Oxford Street flagship will host a dedicated Sisley K area on the ground floor, transforming the store into an immersive experience. Large windows will feature digital installations with full-height arch screens, celebrating International Blue Klein and its connection to the Sisley K universe. This installation will remain open to the public beyond the conclusion of London Fashion Week.
Sisley K’s London debut is part of a broader international expansion with new corners in Benetton Group stores across Rome, Milan, Verona, Bologna, Bolzano, Palermo, Venice, and Bergamo’s OrioCenter Mall.
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