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Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Jewellery isn’t just adornment — it’s a reflection of who we are, our journeys, and the bonds we treasure. That’s the philosophy behind MIJA, a contemporary lab-grown diamond and fine jewellery brand founded by Kushal Shah. With its versatile and meaningful designs, MIJA redefines how modern women embrace jewellery: as a celebration of love, life, and individuality.
💎 A Brand Born of Love
The name MIJA itself is a heartfelt ode to Shah’s parents, Minita and Jaimin, whose love story and resilience inspired the brand. “MIJA is life, love. It is what you want it to be — a form of self-expression, a memory, a milestone. For me, it’s my father’s mark on the world and our shared dream,” shares Kushal. After three decades in the diamond industry, MIJA is his way of carrying forward a legacy rooted in authenticity and passion.
💍 Collections Inspired by Life’s Journeys
MIJA’s pieces are more than accessories — they are wearable stories:
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Bubble: Playful and whimsical, this collection draws from the carefree joy of childhood. With round, fluid designs, it evokes nostalgia while adding a spark of lightness to fine jewellery.
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Line of Life: Reflective and emotional, this collection captures the bonds and memories that give life meaning. Sleek bars symbolize destiny, while diamonds represent the unforgettable connections we make along the way.
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Leher: Meaning “wave,” this edit celebrates life’s unpredictability. Flowing curves remind us that detours often lead to beautiful destinations — a tribute to the poetry of change.
✨ For Today’s Woman
For the modern woman, jewellery is no longer just ornamentation. It’s personal, versatile, and powerful. As Kushal explains, “She chooses pieces that reflect individuality, celebrate milestones, and move effortlessly from everyday moments to life’s biggest chapters.” MIJA’s lab-grown diamond designs embody this balance of meaning and modernity.
Whether it’s the innocence of Bubble, the depth of Line of Life, or the fluidity of Leher, every MIJA creation is a piece of love, memory, and self-expression.
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