info@indiafashionicon.com
Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Chinese fast-fashion giant Shein is intensifying its operations in India. Moreover, the company is speeding up product launches while reducing design-to-launch timelines. This aggressive move aims to capture the growing fashion-conscious market in the country.
Partnership with Reliance Retail
After re-entering India in February 2025, Shein has collaborated with Reliance Retail. Consequently, the partnership focuses on delivering affordable, trendy apparel made in India. As a result, the company plans to triple its number of monthly product launches.
Streamlined Supply Chain
To achieve this, Shein is restructuring its supply chain. It is moving from large-scale hubs to smaller, specialized production lines. Each line now produces a single new design daily. Hence, the process becomes more agile and responsive to market demands.
Currently, Shein delivers about 10,000 styles per month, and soon, it plans to increase this to over 30,000 styles monthly. Additionally, faster production ensures designs reach consumers quickly, maintaining relevance in the fast-paced fashion industry.
Strategic Vision
Shein’s strategy reflects a broader goal: to strengthen its presence in the competitive Indian fashion market. By optimizing supply chains and accelerating product launches, the brand seeks to meet the evolving demands of fashion-savvy consumers.
Furthermore, the company aims to position itself as a leading fast-fashion player in India, competing directly with local and international brands.
For more style updates & exclusive fashion stories follow indiafashionicon.com
