info@indiafashionicon.com
Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
We all begin as dreamers — sketching castles in the air, dressing up in imagined costumes, and spinning stories where we’re the heroes. Childhood fantasies are never bound by logic; they are playful, exaggerated, and deliciously delulu. It is from this same spirit of unfiltered imagination that Hyderabad-based label Whencut Goddamn unveils its limited-edition collection, Delulu Era — a celebration of drama, softness, and unapologetic self-expression.
Delulu Era: Where Dreams Meet Design
Founded by artist and designer Venkat Gaddam, Whencut Goddamn has always been recognised for its art-driven approach. “Each piece is a canvas where prints, embroidery, and textures come together like brushstrokes,” Venkat shares.
For him, Delulu Era is an invitation to reconnect with one’s inner child — the fearless dreamer who believed in magic and imagination. “It was about stepping into a fantasy version of myself. I wanted to explore what it means to be playful and unapologetically me,” he explains.
The collection’s colour story is soft and whimsical, built around pastel hues that evoke nostalgia, balanced by bold, sculptural silhouettes that channel diva energy.
Wearable Art Meets Fantasy Couture
Fabrics like silk organza, linen, and modal satin form the foundation for hand-embroidery, appliqué, and layered cutwork, transforming garments into textured canvases. “The embroiderers were hesitant at first because the designs were unconventional,” Venkat recalls, “but when they saw the final effect, their faces lit up. That joy is as much a part of the piece as the fabric itself.”
Each piece carries the brand’s signature whimsy — a collision of art, fantasy, and couture craftsmanship.
Standout Creations to Dream In
Among the collection’s highlights is the Gothic Daydreams gown, featuring 3D textured embroidery that mimics carved motifs. A corseted bodice cinches the waist before opening into an asymmetric, tulle-detailed skirt — the perfect mix of fantasy and rebellion.
The Quiet Mischief co-ord set is another showstopper, with a silk organza shirt hand-embroidered with a warrior portrait in layered cutwork, paired with flowing satin palazzos that move like liquid art.
Owning Your Delusion and Divinity
At its heart, Delulu Era is about empowerment and individuality. “The message is to own your delusion and your divinity. Don’t wait for permission to be larger than life,” Venkat says. “Fashion, for me, is a tool for self-definition — and Delulu Era is about encouraging people to celebrate themselves.”
With its mix of whimsy, art, and unapologetic drama, Delulu Era reminds us that fashion is not just about dressing up — it’s about dreaming out loud.
For more style updates & exclusive fashion stories, follow indiafashionicon.com
