info@indiafashionicon.com
Publisher
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Littlebox India, a fast-fashion direct-to-consumer (D2C) brand targeting Gen Z consumers, has rapidly emerged as one of India’s most talked-about fashion startups. Co-founders Rimjim Deka and Partha Kakati, a husband-and-wife team from Guwahati, Assam, launched the brand in June 2022 with a clear vision: to make trend-driven, affordable fashion accessible and responsive to real-time consumer demand.
From Local Roots to National Spotlight
Littlebox’s journey began in Guwahati, where the founders built the business from the ground up, focusing on a real-time retail model that contrasts sharply with conventional seasonal fashion cycles. Rather than holding inventory for months, Littlebox uses a proprietary demand-forecasting algorithm and a rapid stock cycle — often launching around 100 new styles each week — to keep its collections fresh and aligned with what young shoppers want.
This agile approach allows the brand to minimize dead stock, reduce waste, and maintain competitive pricing — all while catering to Gen Z fashion sensibilities that prize novelty and speed.
Behind the Brand: Rimjim and Partha’s Roles
Rimjim Deka, who serves as Co-founder and CEO, brings creative direction and deep understanding of fashion trends and consumer behaviour to the brand. Prior to Littlebox, she had built experience in the D2C fashion space for over a decade, having founded her first fashion startup in 2012.
Partha Kakati, Co-founder and COO, manages the operational backbone of the business — technology, logistics, and supply chain systems that enable Littlebox’s fast fashion engine to operate smoothly. Their collaboration blends creative design instincts with tech-driven execution.
Shark Tank Breakthrough and Funding Growth
Littlebox gained national attention after its appearance on Shark Tank India Season 3, where the founders secured an all-Shark deal — a rare achievement on the business reality show. The deal saw backing from all five Sharks for an investment of around ₹75 lakh for a 2.5 % equity stake at a valuation of approximately ₹30 crore.
In mid-2025, the brand successfully raised ₹17.5 crore (about USD 2.1 million) in its maiden funding round, co-led by Huddle Ventures and Prath Ventures, marking a significant milestone in its growth trajectory. The funding is earmarked for expanding category offerings, enhancing technology and logistics, and scaling marketing efforts to cement Littlebox’s position in India’s fast-fashion landscape.
Rapid Expansion and Operational Footprint
While headquartered in Guwahati, Littlebox operates a sizeable 40,000-sq-ft facility in Noida, which supports its manufacturing and warehousing needs. This infrastructure allows the brand to respond quickly to trend shifts and maintain a 25-day stock cycle, significantly faster than traditional fashion models.
A Gen Z Fashion Phenomenon
Littlebox has built a substantial following among India’s youth, with trend-led collections that feature streetwear, everyday apparel, and accessories. The brand’s emphasis on fresh drops, data-driven design, and inclusive style choices has helped it resonate with young consumers nationwide.
For more style updates & exclusive fashion stories follow indiafashionicon.com
