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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Italian fashion brand OVS will debut in India with a new store opening in October at Pacific Mall, Tagore Garden, New Delhi. This milestone marks a major step in OVS’s global growth strategy. Additionally, it brings the brand’s “Love People, Not Labels” philosophy to Indian shoppers.
A Modern Retail Experience
The 9,000 sq. ft. store introduces OVS’s latest retail concept, offering a seamless shopping journey. Shoppers can explore everyday essentials and premium lines, including PIOMBO, B.Angel, Les Copains, and Utopja. Furthermore, the in-house design team develops all collections, ensuring consistent fit, quality, and seasonal updates.
Moreover, the store layout encourages customers to interact with products, enhancing the overall shopping experience. Consequently, visitors can discover both casual and luxury options in one space.
With over 2,200 stores worldwide and €1.63 billion in 2024 sales, OVS targets India’s fast-growing fashion market. Given the country’s young population and increasing appetite for global style, OVS sees strong potential. Therefore, the New Delhi store will serve as a flagship location, offering accessible pricing and a consolidated brand experience.
In addition, the store reflects OVS’s commitment to bringing international fashion trends directly to Indian urban shoppers.
Commitment to Sustainability
OVS emphasizes sustainability across its operations. Specifically, the brand focuses on conscious sourcing and responsible production practices. As a result, customers can enjoy stylish clothing while supporting ethical and environmentally friendly processes. Thus, OVS balances fashion-forward designs with sustainability commitments.
Grand Opening Offer
To celebrate the launch, OVS will gift the first 100 visitors a surprise item. This initiative encourages early footfall and introduces new shoppers to the brand experience. Additionally, it aims to foster engagement with loyal and first-time customers alike.
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