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Vishal Khairnar
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Asuka Couture Unveils ‘Loomsongs: Embroidered Linen’ – A Poetic Take on Modern Menswear
Homegrown menswear label Asuka Couture has unveiled its latest collection, ‘Loomsongs: Embroidered Linen’, a lyrical ode to hand-embroidery, premium fabrics, and poetic design. Created for men who value softness, soul, and craftsmanship, the collection elevates everyday dressing into an art form.
Blending Indian embroidery with international tailoring techniques, Loomsongs redefines quiet luxury for the contemporary man. Each piece is tailored from premium linen sourced from India and Italy, and finished using German and Japanese techniques, ensuring both precision and elegance.
The collection draws inspiration from nature’s music—the rustle of leaves, the sway of the wind, rippling waters, and birdsong—translated into delicate embroidery, earthy tones, and light textures.
“Loomsongs is about ease and depth. It’s a reminder that true luxury doesn’t shout – it flows, moves and lingers like a song,”
said Piyush Mohnani, Founder and Creative Director of Asuka Couture.
Designed with versatility in mind, Loomsongs is perfect for warm-weather weddings, daytime festivities, and destination gatherings. The collection reflects Asuka Couture’s core philosophy—garments that carry heritage while speaking to today’s modern lifestyle.
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DEeepika
