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Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Tyaani Jewellery by Karan Johar steps into a bold new era with its latest campaign, Forces of Tyaani, fronted by the effortlessly stylish Jim Sarbh. Known for redefining fine jewellery for women, the brand now channels its craftsmanship and creative spirit into men’s adornment — marking a defining moment in Indian fashion.
As jewellery becomes a powerful tool for personal style and identity among men, Forces of Tyaani embraces this cultural shift with designs that are bold, modern, and deeply individual. Designed by Maheep Kapoor, the collection balances masculinity, elegance, and edge with 18KT gold, uncut diamonds, and vibrant coloured stones.
“Men are increasingly embracing jewellery as self-expression,” shares Kapoor. “We wanted to move beyond conventional style codes — like watches and cufflinks — to create pieces that are effortless yet statement-making.”
From long necklaces to cocktail rings, the collection reimagines jewellery as modern heirlooms. Styled on Jim Sarbh, who embodies individuality and sophistication, the campaign reframes men’s jewellery as versatile, aspirational, and seamlessly wearable — whether for casual days or celebratory nights.
By celebrating inclusivity and authenticity, Tyaani’s new men’s collection sparks a wider cultural conversation about how jewellery defines personal storytelling. In Karan Johar’s words, this isn’t just about adornment — it’s about “confidence, creativity, and redefining masculinity.”
With Jim Sarbh leading the charge, Forces of Tyaani positions itself as more than just a collection — it’s a movement in men’s fashion.
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