Gunjan Jain, the founder of Vriksh Designs, is a pioneering textile designer recognized for her innovative approach to Odisha’s traditional ikat weaving. In 2025, she was honored with the National Award for Design Excellence, underscoring her significant contribution to the Indian fashion industry.
Reviving Odisha’s Ikat Tradition
Jain’s work is deeply rooted in the rich heritage of Odisha’s ikat weaving, a craft known for its intricate tie-dye techniques and symbolic motifs. She collaborates closely with local artisans, particularly in the coastal regions of Odisha, to preserve and rejuvenate these age-old traditions. Her collections often feature contemporary interpretations of traditional patterns, merging cultural narratives with modern design sensibilities.
The “Seafarer” Metaphor
The term “Seafarer” in Jain’s work symbolizes the journey of cultural exploration and the seamless integration of diverse influences. Hence it reflects her commitment to navigating the complexities of tradition and innovation, much like a sailor charting unknown waters. Thus metaphor is evident in her designs, which bridge the gap between Odisha’s artisanal heritage and global fashion trends.
Crafting Stories Through Textiles
Beyond aesthetics, Jain views textiles as vessels of storytelling. Overall piece she creates carries narratives from Odisha’s coastal communities, encapsulating their history, beliefs, and daily lives. By highlighting these stories, she not only preserves the cultural essence of the region but also brings them to a global audience
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