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Vishal Khairnar
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Paul Smith and Barbour Unveil Playful 23-Piece Collaboration
British fashion designer Sir Paul Smith has teamed up with heritage label Barbour to launch the Paul Smith Loves Barbour collection — a 23-piece line that merges classic countryside style with Paul Smith’s signature wit and modern playfulness.
The collection reinterprets Barbour’s iconic outerwear, including the Bedale, Border, and Transport jackets, alongside knitwear, T-shirts, accessories, and boots. Drawing inspiration from British country shows, the line is infused with unexpected colors, patchwork details, and quirky motifs — most notably the recurring Friesian cow print.
Country Classics, Reimagined
One of the standout designs is Barbour’s Bedale jacket, reworked in bold Paul Smith patchwork stripes for both men and women, alongside striking block-color versions. The collection also features a longer Border coat, a shorter Transport jacket, and a versatile snap-in liner vest made from contrasting shirt patterns.
Beyond outerwear, the collaboration expands into chunky speckled knitwear, waxed cotton bucket hats, rain boots, and playful enamel pin badges. Pins shaped like a parrot, cow, and rosettes add a lighthearted touch, designed to clip onto jackets or hats.
An Authentic Meeting of Two Icons
Ian Bergin, Director of Menswear, Footwear and Accessories at Barbour, commented:
“There is always a certain wit that Sir Paul brings to the table which shines through in this collaboration. Beautiful garments, hidden touches and a playfulness in execution which melds with Barbour’s practicality and style. The final result is a collection which genuinely feels like an authentic meeting of brands, with both Paul Smith and Barbour’s quintessential spirits very present and visible throughout the pieces.”
Heritage with a Twist
The Paul Smith Loves Barbour collection celebrates British heritage fashion with a contemporary twist, combining Barbour’s craftsmanship and countryside practicality with Smith’s playful vision of color, pattern, and detail.
The collection will be available through both Paul Smith and Barbour retail channels, bringing together fashion enthusiasts who value timeless design with a dash of eccentricity.
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