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Vishal Khairnar
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Paraiso Miami Swim Week Expands to Dubai in 2026
Paraiso, the globally renowned platform behind Miami Swim Week, is taking a bold step into the Middle East with the launch of Paraiso Dubai, set for October 8–11, 2026. The inaugural event will showcase spring/summer 2027 collections through runways, curated pop-ups, and immersive beauty and fashion activations.
🌍 A Global Bridge Between Miami and Dubai
The event aims to create a “commercial bridge” connecting Miami and Dubai, two cities celebrated for luxury and resort culture. Paraiso co-founder Natalija Dedic-Stojanovic highlights that the UAE edition will provide global brands access to “one of the world’s fastest-growing luxury markets, while simultaneously elevating Middle Eastern talent to international runways.”
A strategic collaboration with Sand, the Middle Eastern resortwear and swimwear trade show organiser, will further enrich the schedule, featuring brands like Lisa Marie Fernandez, Oceanus, and Charo Ruiz. Sand co-founder Karim Hatab called this a “landmark moment,” combining regional expertise with Paraiso’s international platform.
💎 UAE: An Untapped Luxury Market
Paraiso Dubai capitalises on the Middle East’s booming luxury sector, projected to grow from $15 billion in 2023 to $30–35 billion by 2030. Dubai, a key destination for high-end tourism and domestic luxury consumption, presents a prime opportunity for resortwear and swimwear brands.
Dedic-Stojanovic adds, “Dubai is already one of the key markets for resortwear brands. We envision Paraiso Dubai becoming a mainstay of the city’s culture, connecting global designers to the vibrant MENA consumer base.”
With over two decades of success in Miami, Paraiso is now poised to cement its role as a definitive global voice for swimwear and resortwear, bringing international runway glamour to Dubai while spotlighting regional talent.
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