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Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
When Diwali arrives, it brings not just the sparkle of diyas and fireworks but also a reason to dress in your most radiant finery. Capturing this spirit perfectly, label Urmil, helmed by sisters Prerna Singh and Ritika Singh Goyal, unveils its new festive collection — Silent Fold — a luxurious blend of minimalism and grandeur.
The collection celebrates subtle opulence through architectural drapes, sculptural layers, and refined craftsmanship, striking the perfect harmony between modern sophistication and traditional essence. And bringing this elegant vision to life is none other than model and entrepreneur Subiksha Shivakumar, who graces the label’s festive campaign with her signature poise and effortless charm.
Silent Fold — where fabric becomes sculpture
In conversation with India Fashion Icon, Ritika Singh Goyal describes the collection as “an exploration of textures, layers, and handwork where fabric becomes sculpture.” The colour palette flows gracefully through antique ivory, sage, and black, accentuated with metallic tones and pearly details. Each silhouette — from jackets and lehengas to saris and skirts — features architectural folds and fluid drapes, turning traditional festive attire into contemporary couture statements.
Fabrics like silk, organza, and textured weaves form the base, meticulously enhanced with pearls, mother-of-pearl, metallic embroidery, and string detailing. The result? A collection that feels both timeless and modern, delicate yet powerful — much like the women it is designed for.
Subiksha Shivakumar: The muse of the moment
The dusky South Indian beauty, Subiksha Shivakumar, embodies Urmil’s aesthetic effortlessly — her natural elegance and understated sensuality make her the perfect muse for Silent Fold. Shot against a minimalist backdrop in Mumbai, the campaign captures the interplay of light, shadow, and texture, mirroring the essence of Diwali itself.
Beyond the lens, Subiksha spoke about her love for fashion, balancing her creative pursuits with her entrepreneurial venture — a reminder that style is as much about substance as it is about sparkle.
This Diwali, Urmil’s Silent Fold invites you to step into a world of quiet luxury — where tradition folds seamlessly into modernity, and minimalism meets magnificence.
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