




In what marks a powerful comeback for Bollywood’s beloved star, Preity G Zinta has been announced as the new face of Swa Diamonds, one of India’s leading fine jewellery brands. Known for her radiant smile and timeless charm, Zinta perfectly embodies the essence of the brand’s latest campaign, aptly titled “As Real As You.”
The Kerala-based jewellery house, which has its manufacturing units in Kerala and Mumbai and a strong retail presence with over 400 stores across India and the UAE, aims to celebrate authenticity, elegance, and individuality through this new collaboration.
With this partnership, Swa Diamonds reinforces its message that real beauty lies in being unapologetically yourself — a sentiment that resonates deeply with Zinta’s persona, both on and off the screen. Her association is expected to bring a fresh wave of relatability and confidence to the brand’s narrative.
The upcoming campaign will feature Preity G Zinta across television, digital, and print platforms, highlighting the brand’s exquisite designs and modern craftsmanship.
As fans eagerly await her new ad visuals, this collaboration not only signals Zinta’s renewed presence in the spotlight but also underlines Swa Diamonds’ commitment to blending authenticity with luxury.