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इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Amar Nagaram, the ex-CEO of Myntra, is leading a bold transformation with his fashion-tech startup Virgio. Founded in 2022 as a fast-fashion e-commerce brand, Virgio shifted gears in 2023, embracing a sustainable, circular fashion model to redefine how young consumers shop.
A Purpose-Driven Pivot
Nagaram and his team decided to move away from fast fashion, citing its environmental harm. Instead, Virgio now prioritizes natural fabrics, recyclability, and reducing textile waste — combining trend with sustainability.
Their “Upcycled Edit” collection, launched in 2024, repurposes unsold or slow-moving inventory into new designs — a signature example of their circular philosophy.
Transparency & Innovation at Its Core
Virgio embeds smart QR code labels on its garments, allowing customers to access detailed information: carbon emissions, water usage, fabric composition, and even care instructions. This is part of the brand’s mission to make sustainability understandable and actionable.
Retail Expansion & Industry Recognition
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In December 2024, Virgio opened its very first physical store in Bangalore, giving consumers a chance to explore eco-conscious fashion firsthand.
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At the IIFA 2025, Virgio served as the Sustainable Fashion Partner, bringing its mission to the glamorous green carpet and collaborating with traditional artisans to spotlight eco craftsmanship.
Celebrating Two Years
To mark its second anniversary in 2025, Virgio launched the “Eco-nic Fair ’25” Anti-Sale — a three-day event where the brand removed all markups and sold every item at its exact manufacturing cost, offering up to 70% savings. Amar Nagaram described the event as a “thank you” to customers, reinforcing the brand’s commitment to honest, purpose-led pricing.
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