Adidas India Taps Suhana Khan as Latest Face of Its ‘Originals’ Line

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Global sportswear giant Adidas India has officially signed actress and style-influencer Suhana Khan as the newest brand ambassador for its ‘Originals’ line, with special emphasis on the iconic Superstar sneaker lineup.

The decision appears aimed at bridging Adidas’s legacy of athletic and streetwear heritage with the modern sensibilities of young, fashion-forward Indian consumers — a demographic Suhana is known to resonate with.

• Fresh energy meets heritage classics: According to Adidas India’s General Manager, the collaboration is meant to “reimagine iconic silhouettes for a new generation,” positioning Suhana as the creative voice bridging old-school streetwear and contemporary fashion.

• Athleisure appeal to Gen Z: The Originals line — including the Superstar sneaker franchise — has long been a symbol of global street fashion. With Suhana on board, Adidas hopes to amplify its appeal among younger shoppers who value self-expression and style.

• Visibility across digital and retail platforms: As part of the deal, Adidas will leverage Suhana’s social media presence along with classic retail and e-commerce touchpoints — strengthening brand visibility and accessibility across modes of shopping.

Suhana Speaks: “Thrilled to Join the Adidas Family”

In her statement, Suhana Khan expressed excitement about the new role:

“I’m super thrilled to be joining the iconic Adidas family. The brand has always held a special place in my heart, with its classic sneakers being a staple in my wardrobe…”

She added that she admires the brand’s values — creativity, authenticity and staying true to oneself — positioning the partnership as a natural fit rather than a mere endorsement

This move by Adidas India is emblematic of a larger trend in fashion and lifestyle branding: sportswear and sneaker culture are no longer niche — they are mainstream lifestyle choices. By bringing on a rising Bollywood figure like Suhana, Adidas is threading celebrity appeal, youth culture and streetwear sensibility into its marketing fabric.

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