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Provogue India has unveiled an innovative new offering — MYN by Provogue, billed as India’s first “design-it-yourself” luggage platform — at the prestigious Jaigarh Heritage Festival 2025. The launch marks a creative fusion of personal expression and travel fashion, giving consumers the ability to customise their luggage with unique designs, themes, and artwork that reflect individual style.
The initiative was formally introduced during the festival in Jaipur, with the MYN Heritage Limited Edition Collection co-created in collaboration with the Jaigarh Heritage Festival. Inspired by Rajasthan’s royal artistry and cultural motifs, the collection blends traditional aesthetics with contemporary travel lifestyle needs. The launch was attended by esteemed dignitaries including His Highness Maharaja Sawai Padmanabh Singh of Jaipur and Princess Gauravi Kumari, who praised the collection’s artistic appeal.
Speaking on the occasion, Pravin Prabhakar, CEO of Provogue India, emphasised that the modern traveller seeks more than mere functionality from their travel gear — they want pieces that mirror their personality and passions. Under the brand’s renewed vision, Provogue aims to lead the evolution of travel products by seamlessly integrating style, durability, and self-expression.
With over 28 years of legacy in India’s fashion and lifestyle market, Provogue has long been recognised for its contemporary approach to luggage, backpacks, and travel accessories. The brand’s new MYN range represents a significant shift toward personalised travel fashion, empowering users to carry luggage that resonates with their identity and aesthetic preferences.
The announcement at the Jaigarh Heritage Festival underscores Provogue’s commitment to marrying heritage inspiration with design-led innovation, bringing cultural narratives into everyday travel style for fashion-conscious and experience-oriented consumers.
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