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The Fédération de la Haute Couture et de la Mode (FHCM) and Mercedes-Benz have formalized a strategic partnership naming the German automotive brand as the exclusive mobility partner for Paris Fashion Week throughout 2026. The announcement was confirmed in a joint release highlighting Mercedes-Benz’s role in providing premium transportation services to guests and participants across all fashion week events.
Coverage Across All 2026 Seasons
Under the agreement, Mercedes-Benz will supply a fleet of varied vehicle models to support arrivals, departures, and in-city mobility for key fashion industry figures including designers, editors, buyers, and VIP guests. This partnership spans all six official fashion week segments in Paris, including two Haute Couture weeks, two women’s ready-to-wear weeks and two menswear seasons.
The collaboration will begin with Paris Fashion Week Men’s (Fall/Winter 2026-27), scheduled for January 20–25, and continue through the year with subsequent seasons in Haute Couture, women’s ready-to-wear and additional menswear showcases.
Strategic Shift
Mercedes-Benz replaces French automaker Citroën, which for recent seasons provided mobility support with its DS series vehicles. The new partnership represents a shift toward a mobility experience that aligns with the luxury narrative and global stature of Paris Fashion Week as a premier event on the fashion calendar.
A Long-Standing Fashion Industry Presence
Though this marks Mercedes-Benz’s first official mobility partnership in Paris, the brand has a long history of involvement in global fashion events and runway seasons. Since the mid-1990s, it has established itself as a notable player in the international fashion sphere, contributing mobility and sponsorships at fashion weeks and industry happenings worldwide.
According to the company, the partnership will provide guests with a premium, comfortable and secure travel experience, reinforcing Mercedes-Benz’s “Welcome home” ethos while supporting the dynamism and pace of fashion week schedules.
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