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Contemporary women’s fashion label Rareism has continued its robust retail expansion in India with the opening of its fourth store in Hyderabad, further deepening its footprint in the southern market. The new store, set to open on December 20, 2025, is located in the upscale Gateway Mall, underscoring the brand’s strategy to be present in key urban fashion destinations.
Spanning 1,852 square feet, the outlet reflects a minimalist and luminous design that emphasizes the brand’s apparel. With clean lines and open sightlines, the store creates a calm, uncluttered shopping environment ideal for showcasing its latest Spring/Summer 2026 collection.
“Hyderabad represents a high-growth market with exceptional consumer demand, making it the ideal next step in Rareism’s South India expansion,” said Abhishek Srivastava, Chief Brand Officer of Rareism, highlighting the city’s strong fashion community and premium retail catchment.
In addition to its core women’s wear selection, the new store features a curated section called ‘Rare Ones’, designed for boys aged four to 14, reflecting The House of Rare’s broader multi-brand ecosystem that includes menswear and kidswear.
The launch marks another milestone in Rareism’s rapid growth, with The House of Rare now operating 46 stores across India. First introduced in Bengaluru in 2019, the Rareism label has grown significantly and recently reported crossing ₹200 crore in revenue, affirming its appeal among modern, style-conscious consumers.
As the brand continues to invest in brick-and-mortar retail, the Hyderabad Gateway Mall store is expected to further strengthen its connection with urban shoppers and support its long-term expansion goals in South India.
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