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Luxury house Dior has unveiled a star-studded lineup of global personalities as the new ambassadors for its Dior Addict fragrance franchise, bringing fresh energy and diverse beauty perspectives to one of its most iconic beauty universes. The trio includes Anya Taylor-Joy, Jisoo of BLACKPINK and Willow Smith.
According to Dior, this eclectic group “embodies a new generation of Dior stars with contrasting styles of beauty and bold, unique character.” Each will represent one of three new Dior Addict scents crafted by Dior’s Perfume Creation Director Francis Kurkdjian.
A Star-Power Trio With Global Appeal
Anya Taylor-Joy rose to international prominence through breakout roles in film and television, becoming a red-carpet favorite for her elegant presence and dynamic performances. Her inclusion highlights Dior’s cinematic and artistic sensibilities.
Jisoo, the South Korean singer and member of blockbuster K-pop group BLACKPINK, brings massive youth appeal and cultural influence worldwide. Her popularity in both fashion and entertainment continues to expand Dior’s reach to a global fanbase.
Willow Smith, a genre-fluid musician and creative force, rounds out the trio with her soulful artistry and fearless individuality, aligning with Dior’s commitment to authentic self-expression.
Campaign Vision
Dior describes the campaign as a celebration of carefree youth, self-expression and olfactory pleasure, pairing the new fragrances—Rosy Glow, Peachy Glow and Purple Glow—with the brand’s renewed emphasis on vibrant, energetic visuals in campaign imagery.
The launch also ties the fragrance universe to Dior’s beauty offerings, including updated Dior Addict Lip Glow Oil shades conceived by Dior Makeup Creative Director Peter Philips, bridging scent and makeup in a unified sensory experience.
Behind the visual storytelling are bold, colorful photographs that aim to reflect contemporary ideas of individual identity, transformation and joy, making Dior Addict’s latest chapter both youthful and unmistakably modern
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