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Actress Pooja Hegde turned heads with a stunning fashion moment at the Jana Nayagan audio launch event — blending classic Indian craftsmanship with contemporary couture to create an unforgettable red-carpet look. Known for her versatile style, Hegde took the traditional Benarasi brocade fabric into modern territory with a custom ensemble that made her feel “like a princess.”
A Contemporary Take on Benarasi Heritage
Stepping into the spotlight at the Jana Nayagan audio launch, a high-profile promotional event tied to the upcoming film featuring stars like Vijay and Bobby Deol, Pooja Hegde showcased a bespoke Benarasi brocade saree gown designed by Anita Dongre. The outfit reimagined the rich textile tradition of Benarasi weaving — historically prized for its opulent silk and intricate zari work — in a silhouette that felt both regal and fashion-forward.
Styled by Tanya Ghavri, the saree gown merged classic handloom elegance with a structured form more reminiscent of modern evening wear. The ensemble was paired with an embroidered corset blouse that brought sharp tailoring to the rich fabric, creating a seamless blend of Indian heritage and contemporary glamour.
Makeup and Styling Details
Complementing the richly textured brocade, Hegde’s beauty look leaned into dramatic details. Her makeup featured winged eyeliner and highlighted cheekbones, which enhanced her facial features against the intricate fabric’s sheen. The stylistic choice of a long braid added a graceful, almost classic portrait quality to her appearance — reinforcing the “princess” sentiment she shared.
This approach to styling — mixing traditional Indian textiles with current runway-inspired makeup and hair — continues to be a hallmark of Hegde’s fashion identity, appealing to fans who admire both her versatility and respect for heritage aesthetics.
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