info@indiafashionicon.com
Publisher
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Birla Cellulose, a global leader in sustainable cellulosic fibres and part of India’s Aditya Birla Group, has entered into a strategic cooperation agreement with Circulose, a Sweden-based producer of recycled textile pulp. The partnership aims to accelerate the transition to circular textiles by enhancing recycling technologies and expanding the supply of sustainable fibre solutions across global value chains.
Partnership to Drive Textile Recycling
Under the cooperation agreement, Circulose will supply pulp made entirely from 100% recycled textile waste to Birla Cellulose. Birla Cellulose will then use this recycled pulp to produce viscose staple fibre — a key raw material used by textile and fashion brands seeking eco-friendly alternatives to conventional fibres. This collaboration is designed to help strengthen sustainable sourcing and provide a reliable supply of recycled fibre materials to meet growing industry demand.
Shared Vision on Sustainability
The partnership reflects a shared commitment to advancing circularity within the fashion and textiles sector. Jonatan Janmark, CEO of Circulose, highlighted that closer collaboration across the textile value chain is essential for enabling broader adoption of recycled materials, while Birla Cellulose’s business head Vadiraj Kulkarni emphasized the company’s dedication to delivering high-quality, sustainability-focused fibre solutions that support a circular future for the industry.
Global and Industry Impact
Birla Cellulose has earned international recognition for its sustainability efforts, consistently ranking among top performers in global environmental benchmarks. Its cooperation with Circulose further reinforces its leadership in responsible sourcing and circular innovation, setting benchmarks in sustainable textile production both in India and internationally.
Across the textile industry, collaborations like this are increasingly seen as vital to achieving larger circular economy goals — reducing waste, lowering reliance on virgin materials, and creating scalable systems for textile recycling. As brands and manufacturers look for more responsible material options, partnerships between innovators and large-scale fibre producers are likely to play a key role in shaping the future of sustainable fashion and textiles
For more style updates & exclusive fashion stories follow indiafashionicon.com
DEeepika
