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इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Indian professional haircare brand 3TENX has secured strategic funding from venture studio Wolfpack Labs, marking a key milestone in its rapid growth trajectory since launching in early 2024.
Founded by beauty industry veterans Aankith Aroraa and Megha Arora, 3TENX positions itself as a science-led, salon-grade haircare brand tailored to the needs of Indian consumers while also appealing to broader markets. The company has gained strong early traction, including distribution through over 2,000 salons and placement in leading retail channels such as Sephora India.
Funding Details and Growth Strategy
While the exact size of the funding round has not been publicly disclosed, the deal with Wolfpack Labs reportedly values 3TENX at around ₹100 crore, underscoring investor confidence in the brand’s business model and growth potential.
Wolfpack Labs — co-founded by industry figures including Aakash Anand and Prerna Gupta — is known for backing consumer-focused startups with capital and strategic support to scale operations and build strong brand identities.
The fresh capital will be deployed to strengthen 3TENX’s digital-first expansion strategy, including enhancing its online presence and widening its reach into tier-2 and tier-3 markets across India. The funding is also expected to boost the brand’s nationwide distribution network and support broader retail partnerships.
Traction and Market Momentum
Since its inception, 3TENX has achieved notable performance, including reporting an annual recurring revenue (ARR) of around ₹50 crore within its first 18 months — a strong indicator of early market acceptance and commercial momentum.
The brand’s focus on science-backed formulas and salon-grade performance has helped it differentiate in a competitive haircare segment increasingly driven by professional quality and consumer trust.
Looking Ahead
With the strategic funding from Wolfpack Labs, 3TENX is well-positioned to accelerate its growth both online and offline. The partnership aligns with the founders’ ambition to build the brand into a leading name in Indian haircare while continuing to innovate with products that resonate with contemporary consumers.
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