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Invogue, a Delhi-based direct-to-consumer shapewear and lingerie brand, secured a ₹2 crore investment on Shark Tank India Season 5 after impressing the investor panel with its vision and growth potential. The deal was closed in exchange for a 15 percent equity stake, marking one of the season’s significant fashion and D2C success stories.
Co-founders Maadhav Saxena and Ragini Saxena entered the tank seeking capital to scale their business, which focuses on premium shapewear designed for comfort, confidence, and broad body-type appeal. Their pitch resonated with the Sharks after a detailed discussion about product quality, brand positioning and future expansion plans.
Investor Backing Amid Competitive Pitch
Among the investors, Aman Gupta emerged as the lead supporter, offering the ₹2 crore funding for 15 percent equity after negotiations around valuation and growth opportunities. The deal highlights a trend this season where established brands in the fashion and wellness categories are capturing strong investor interest.
Invogue’s approach taps into the growing Indian market for comfort-focused, body-inclusive shapewear — a segment that has expanded alongside rising online retail adoption and social-media-driven branding. The founders also highlighted their recent marketing push backed by a well-known industry ambassador, helping elevate brand awareness among urban consumers.
What the Founders Plan Next
With fresh capital from the deal, Invogue plans to expand its product range, invest further in design and manufacturing quality, and strengthen distribution channels across e-commerce and retail platforms. The funding is expected to support broader campaigns that deepen customer reach and engagement.
The deal also reflects growing investor confidence in India’s D2C fashion and wellness brands, especially those that combine product innovation with strong community engagement and digital-first marketing strategies.
Shark Tank India Season 5 continues to showcase ambitious founders from across industries — from food and fashion to tech and lifestyle — as they vie for funding and strategic support on India’s premier entrepreneurial platform.
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DEeepika
