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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Amanora Mall in Pune is redefining its role as the city’s fashion destination by strategically expanding its retail offerings with bold new store openings designed to attract today’s style-conscious shoppers. The mall’s fashion upgrade spans fast fashion, menswear, streetwear, and youth-centric labels—appealing to a wide spectrum of fashion tastes and demographics.
1. The Indian Garage Co.’s Fast-Fashion Flagship
On March 1, 2025, The Indian Garage Co. unveiled its flagship store at Amanora Mall, a stylish 2,051 sq ft space showcasing clothing and accessories tailored to Gen-Z trends. Inaugurated by mall CEO Surjit Singh Rajpurohit, the launch coincided with a high-energy “Fashion Frenzy Sale” where over 1,500 styles were sold, all priced under ₹799.(turn0search0)(turn0search10)
2. The Bear House Makes a Comeback
The men’s fashion label The Bear House opened a 2,000 sq ft store at Amanora Mall in mid-2025. The brand offers modern, relaxed menswear—from versatile flannels and rugged denim to polished outerwear. Co-founders Tanvi and Harsh Somaiya emphasized how this launch builds a “deeper, more personal connection” with Pune’s style-savvy audiences.
3. Bonkers Corner Brings Pop Culture Heat
Streetwear label Bonkers Corner, known for oversized tees and trendy hoodies, opened in Amanora Mall’s East Block in 2024. With an industrial-meets-minimalist interior and digital screens that highlight pop culture collections—like Squid Game-inspired apparel—the brand injects youthful energy into the mall’s fashion mix.(turn0search15)(turn0search13)
4. Bewakoof’s Pune Debut
In January 2025, Bewakoof, celebrated for its quirky, graphic-heavy fashion, launched its first physical store in Pune at Amanora Mall. This debut marks a significant expansion for the digital-native brand, bringing its bold aesthetic—aimed at Gen-Z and millennial consumers—to the offline world.
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DEeepika
