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Vishal Khairnar
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Safaa’s Freesia Collection Brings Childhood Summers to Life in Ethnic Elegance
Safaa, the contemporary Indian lifestyle brand, has launched its latest pre-festive collection, Freesia: The Whispers of Summer — a poetic ode to childhood nostalgia, warm afternoons, and the gentle joy of memory woven into fabric.
Airy, Playful & Poetic
The collection embraces lightweight lehengas, pastel-toned kurtas, and floral-embroidered saris, drenched in hues of rose-milk pink, pistachio green, and marigold yellow. Founder and designer Karan Jaggi describes Freesia as “a love letter to the sisters, cousins, and sun-soaked memories we’ve grown with — garments that feel like a gentle echo of summers gone by.”
Inspired by the Freesia Flower
Named after the delicate freesia bloom — known for its fragrance and association with sunny days — the collection captures the spirit of freshness and grace. Soft paisley motifs, floral embroideries, and subtle golden accents add a timeless charm, while contemporary cuts and lighter layering make the pieces perfect for today’s celebrations.
Heritage Meets Modernity
While rooted in traditional silhouettes like lehengas, kurtas, and saris, Freesia refreshes ethnic wear with modern proportions, flowing fits, and minimal embellishments. Crafted by artisans using genuine weaving and stitching techniques, the collection reflects Safaa’s ethos of blending cultural depth with contemporary ease.
A Pre-Festive Must-Have
From airy lehengas “light as secrets under a mango tree” to pastel anarkalis that balance comfort and elegance, Freesia is designed for warm-weather weddings, festive gatherings, and intimate celebrations. It speaks to women who want their clothing to hold both beauty and memory.
With Freesia, Safaa continues to redefine ethnic wear as soft, soulful, and steeped in storytelling — garments that don’t just adorn, but carry personal and collective history within their folds.
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