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Trunal Sahuji
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Gap has officially launched its GapStudio Fall/Winter 2025 campaign, and it comes with a meaningful twist. The global apparel brand tapped Gwyneth Paltrow and her daughter Apple Martin as the faces of its latest capsule collection.
Together, they star in both stills and a short film that explores themes of style inheritance, individuality, and the emotional connections clothing can hold.
A Campaign of Connection
The campaign was shot by famed photographer Mario Sorrenti and creatively directed by Zac Posen, who now leads Gap’s GapStudio line.
It’s not just imagery; the short film weaves intimate moments — Apple “borrowing” from her mother’s ’90s wardrobe. Therefore mother-daughter advice on self-expression and the evolving nature of personal style.
Design & Collection Highlights
The capsule consists of 38 pieces that fuse nostalgic references with contemporary sensibilities.
Key features include:
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Sculptural denim with anatomical seaming
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Fluid satin dresses and slip styles
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Poplin shirtdresses with belts
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Vegan patent leather crop jackets and mini skirts
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A refined palette: deep blues, neutrals, crisp whites, and soft rose tones
Posen noted that the aesthetic draws from the elegance and energy of 1990s New York, balanced with romanticism and minimalism from earlier decades.
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