In a bold move at Lakmé Fashion Week × FDCI, two shows ran side by side. They were by A&T (Abraham & Thakore) and Satya Paul. The contrast was deliberate. It was a “Jekyll & Hyde” moment in fashion.
The dual shows revealed opposite moods. At the same time, they hinted at unity. The designers took us on two journeys — divergent, yet part of one narrative.
The Concept: Duality in Fashion
Two Sides of a Coin
Thus term Jekyll & Hyde captures duality. In literature, Dr. Jekyll is the respectable persona; Mr. Hyde is the darker alter ego. Thus designers used this metaphor for their shows.
Meanwhile A&T leaned toward minimal, monochrome, refined lines, Satya Paul embraced color, prints, maximalism. Yet both spoke to identity and transformation.
Strategy & Statement
It was more than aesthetics. Having contrasting shows on the same day created tension and dialogue. Also it forced the audience to compare, think, feel. This move also showed versatility. The brands signalled: they can do extremes.
Therefore the strategy is powerful in the fashion business. It keeps people talking. Whereas spreads word of mouth.
A&T (Abraham & Thakore): The Minimalist Alter Ego
Palette & Tone
A&T’s show was rooted in a muted palette. Black, white, shades of grey ruled. Thefefore mood was contemplative.
Silhouettes & Styling
Hence cuts were sharp, structured, clean. Coats, trousers, asymmetric jackets, crisp shirts. Overall were tailored but with softness — drapes, fluidity, subtle folds.
Accessories were minimal. No heavy embellishments. The idea was to let form and cut speak, not adornment.
Satya Paul: The Bold Alter Ego
Colour & Print
In contrast, Satya Paul splashed color. Bright florals, abstract prints, vibrant hues. The garments popped. The visual energy was immediate.
Layers & Ornamentation
Garments layered — capes, scarves, overlays. Thus were sequins, fringe, bold motifs. Since textures were tactile. Everything felt alive.
Silhouettes ranged from flowing gowns to tailored separates. The prints played with scale — from fine detail to bold strokes.
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