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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Lifestyle denim brand True Religion has launched its 2025 holiday campaign, titled “Wrapped in True”, and it arrives with purpose and style. At the centre: Ciara — the Grammy-winning artist, entrepreneur and philanthropist — who leads a powerhouse cast of women redefining fashion, business and culture.
The Cast & the Concept
Ciara is joined by five other multihyphenate women:
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Nicole Anderson (model & real-estate agent)
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Ayan Broomfield (former pro tennis player)
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Kash Doll (rapper, actress, entrepreneur)
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Mahogany Jones (entrepreneur)
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Alisah Washington (activewear-brand founder)
The campaign celebrates authenticity, confidence and the idea of “owning your presence” — aligning with True Religion’s evolving brand message to spotlight women who don’t just wear the brand, but live in their power.
The Product Focus & Strategy
The collection and campaign highlight key seasonal pieces: puffer jackets, velour sets with faux fur trim, statement outerwear, and graphic-collegiate inspired pieces (e.g., varsity jackets, graphic polos), as well as denim staples updated for holiday flair.
Moreover, the campaign rollout is expansive: digital, video, social media, streaming audio, out-of-home (OOH) activations, and experiential touches — including a “Team True” college-campus tour and even a drone show during major college-football events in the U.S.
Why It Matters
This campaign matters for several reasons:
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It underscores True Religion’s focus on its women’s business, which the brand notes has grown double-digit for the last few years.
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It positions the brand at the intersection of fashion, sports and youth culture — hence the college-tour and sports-event activations.
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It reinforces the narrative of “more than clothing” — the brand is telling a story of empowerment and identity, not just product.
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