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Trunal Sahuji
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Myntra has announced the launch of its debut live event—the GlamStream Fest 2025—scheduled for 16 November 2025 at the MMRDA Grounds in Bengaluru.
It marks a bold step: not simply a shopping festival but a full-blown cultural experience where fashion, beauty and music converge.
According to Myntra’s statement, this festival is “the next step in our journey of building India’s most vibrant fashion and beauty ecosystem”.
What to Expect: Style, Music & Experience
The fest promises an immersive vibe. It will bring together top brands, creators, celebrities and artists — all converging into one space.
In particular:
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Live performance by Himesh Reshammiya will headline the event, ensuring a high-energy musical component.
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Curated brand activations: new launches, handpicked collections from cult-favourite brands, compelling offers and gifts will be available.
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The event drives home the message that fashion and beauty are more than products—they are moments of self-expression, identity and culture.
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Food, fun and pop-culture elements also play a part: “fun, fashion, music and food” is how Myntra describes the promise.
Roots & Evolution: From Creator Fest to Cultural Festival
Myntra points out that GlamStream Fest evolves from its earlier “Creator Fest” concept. The shift is notable:
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The initial creator-led celebrations focused more on digital content and influencer-driven commerce.
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With GlamStream, Myntra moves into a physical-world experiential domain — combining offline & online, creator economy & live event.
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This reflects larger trends: shopping platforms wanting to deepen engagement, move beyond transactions and build communities around lifestyle, culture and self-expression.
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