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Renowned traditional and occasion-wear designer Puneet Gupta has entered the world of fine jewellery with the launch of Deco Luméaura — a collection that reimagines jewellery as wearable art.
Gupta described the collection as “an exploration of transformation—of material, of story, of self,” and emphasised that “true luxury isn’t perfect; it is intentional.”
The Collection: Craft & Material
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Materials & Craftsmanship: The pieces in Deco Luméaura — including cocktail rings, bangles, chokers, necklaces, and statement evening bags — are made from recycled brass with a 24-carat gold finish.
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Natural Stones & Handmade Finish: Natural stones are used deliberately to preserve their unique, imperfect forms. Every item is hammered, polished, and engraved by hand.
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Design Language: The collection fuses the geometry of Art Deco with motifs from South Asian heritage — incorporating imagery like camels, butterflies, and tassels.
The Inspiration Behind Deco Luméaura
Gupta drew creative inspiration from the “dramatic landscapes of Ladakh,” aiming to capture its rugged beauty and calm mystique in jewellery form.
By blending heritage-inspired motifs with modern craftsmanship and Art Deco influences, Deco Luméaura seeks to offer a bridge between tradition and contemporary style.
The entry of an established fashion-wear designer like Puneet Gupta into fine jewellery highlights a growing trend in India: designers expanding their creative expression beyond clothes into jewellery.
Collections like Deco Luméaura reflect changing consumer sensibilities — with fine jewellery increasingly seen not only as a symbol of tradition or occasion wear, but as wearable art that complements contemporary fashion and personal style.
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