info@indiafashionicon.com
Publisher
इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Jiwya Textiles Pvt. Ltd., a sustainable luxury fashion startup from India, has successfully raised USD 350,000 (approx ₹2.8 crore) in investment from UAE-based Kiara Luxe Holdings to expand its pioneering 100 % plant-based fashion ecosystem following its celebrated debut at London Fashion Week 2025.
The funding comes on the heels of Jiwya’s SS26 “Katidha” collection showcase during the prestigious global fashion event in September 2025, where garments crafted entirely from plant-derived fibres, natural dyes and biodegradable trims drew attention to regenerative and eco-conscious luxury fashion.
Soil-to-Soil Philosophy: A New Model for Sustainable Fashion
Founded by textile scientists Adhiraj Shinde and Aishwarya Lahariya, Jiwya embraces a “soil-to-soil” fashion philosophy, meaning every element of its products — from fibres and dyes to trims and packaging — comes from plants and is fully biodegradable. The label rejects synthetic materials, plastics and animal-derived inputs, making its collections truly renewable and environmentally aligned.
The brand’s name itself draws inspiration from “Jeev” — a Sanskrit word for life, soul and spirit — reflecting its commitment to nature-centric fashion that nurtures both people and planet.
Artisans, Heritage and Zero Waste
Jiwya works with 150+ artisan clusters across India, incorporating traditional craftsmanship techniques into its sustainable supply chain. These partnerships not only bring unique handwoven fabrics, hand-embroidery and indigenous art forms into contemporary fashion but also support regional craft communities and livelihoods
The company follows a strict zero-waste production model — upcycling all fabric offcuts and minimizing resource waste — and uses natural, plant-based colourants and fibres such as rain-fed cotton, linen, jute, bamboo and hemp, alongside buttons from coconut shells or reclaimed wood.
Expanding Global Reach
The fresh capital will be used to scale Jiwya’s global presence, enhance manufacturing capabilities, deepen its environmental and social impact initiatives, and accelerate research into new plant-based fibres and dyes. According to co-founders, the investment will help establish Jiwya in major global fashion markets and support its mission to pioneer fully regenerative fashion worldwide.
The brand has also launched collections such as Rivayat, celebrated for its integration of 100+ Indian indigenous art forms into eco-friendly garments ranging from casual wear to resort styles, further positioning its offerings for global audiences.
For more style updates & exclusive fashion stories follow indiafashionicon.com
DEeepika
