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TechnoSport, a rapidly growing Indian activewear brand, has broadened its retail presence with the launch of a new Exclusive Brand Outlet (EBO) in Hyderabad’s Lakeshore Mall, Kukatpally. The move is part of the company’s aggressive organized retail expansion strategy backed by a recent $25 million Series A investment from A91 Partners.
A High-Tech Store Experience
More than a typical storefront, the Hyderabad outlet blends innovative retail technology with an immersive shopping environment. It features India’s first Holoflex transparent LED screen, a striking digital façade that reflects TechnoSport’s futuristic textile and performance focus. Shoppers at the store can also interact with garments powered by advanced technologies such as TECHNOCOOL+, TechnoGuard, and UPF 50+ sun-protection fabrics—hallmarks of the brand’s performance-oriented design ethos.
Strategic Expansion and Growth Ambitions
According to TechnoSport CEO Puspen Maity, the Hyderabad EBO plays a crucial role in the brand’s roadmap to establish 300 exclusive stores nationwide over the next two years. The new outlet is positioned to attract fitness-focused urban consumers and serve as a showcase for TechnoSport’s vertically integrated R&D capabilities. With current EBO revenues doubling year-on-year and an 83 % walk-in conversion rate across its network, the brand is rapidly scaling both offline and online engagement.
Bridging Performance and Value
TechnoSport’s latest retail expansion underscores its mission to make high-quality, performance-driven activewear accessible to Indian consumers. By combining cutting-edge fabrics with a seamless in-store experience—complete with advanced POS systems and immersive merchandising—the brand is setting new benchmarks in the mid-segment athleisure and performance wear sector.
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