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Myntra, one of India’s leading online fashion and lifestyle marketplaces, has significantly expanded its international brand portfolio in 2025, adding more than 40 global labels across fashion, beauty and lifestyle categories. This growth reflects the company’s strategy to deepen its appeal among Indian consumers seeking premium and trend-forward products.
Key brand additions this year have reportedly included internationally recognised names such as NEXT, BERSHKA, GAP, DKNY, The North Face, BCBG, Ben Sherman and others, bringing a wide variety of global styles into the Indian e-commerce ecosystem.
Rising Demand From Non-Metro Markets
A notable trend shaping Myntra’s 2025 expansion is the strong demand for global brands beyond India’s major metropolitan hubs. Nearly 45 % of consumer demand for international labels now originates from non-metro regions, underscoring the growing fashion aspirations of shoppers in Tier II and Tier III cities and towns.
This shift highlights how deeper internet penetration, rising incomes and a digitally savvy population are broadening the market for premium and global fashion offerings, making smaller cities key engines of growth for e-commerce fashion retail.
Broader Portfolio
Myntra’s global brands portfolio now exceeds 450 international labels, spanning apparel, footwear, accessories and beauty segments. To support this expansive offering, the company continues to invest in fast delivery services such as M-Express and M-Now, enabling customers to receive orders quickly—even within 30 minutes in select metros and 48 hours nationwide—enhancing convenience for premium shopping.
Market Context and Future Outlook
Industry analysts see the expansion of international brands on Myntra as part of a broader premiumisation trend in India’s fashion market, with younger consumers—especially Gen Z and millennials—driving demand for trend-led global products. The ongoing growth beyond major cities is reshaping how brands approach India, prompting deeper localisation and digital-first strategies.
As the company heads into 2026, its continued focus on global brand partnerships, technology-driven discovery and enhanced delivery experiences is likely to further consolidate its position
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