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इस खबर को सुनने के लिये प्ले बटन को दबाएं।
Skechers India has successfully wrapped up its multi-city Skechers Performance Run, a nationwide running initiative that brought together thousands of fitness enthusiasts across major Indian cities. Organized under the Skechers Running Club (SRC) banner, the series reinforced the brand’s commitment to community engagement, wellness and performance footwear experiences.
Nationwide Fitness Engagement Across 11 Cities
The Performance Run series spanned 11 cities nationwide, including key urban centres such as Mumbai, Ahmedabad, Hyderabad, Pune, Delhi, Bangalore, Chennai and Kolkata. Participants took part in 10 km runs from early to mid-December, collectively attracting over 1,800 runners — from seasoned athletes to first-time participants — united by their passion for fitness and active living.
Running events like this series combine brand-led community building with sport-driven experiences. Many runners had the opportunity to test Skechers’ latest AERO Series performance footwear, designed to offer enhanced comfort, responsiveness and stability for long-distance runs.
Community Focus and Brand Vision
Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., said the initiative was part of a broader effort to foster a vibrant running culture across India and strengthen the connection between performance-minded consumers and the Skechers brand. By combining local running groups, creators and regional SRC captains, the series emphasized both community engagement and active lifestyles.
The conclusion of the Skechers Performance Run highlights a growing trend in India where sportswear brands are engaging consumers beyond traditional retail channels — promoting experience-based marketing, health-focused events and performance-driven product trials. Such initiatives help bridge the gap between brand innovation and grassroots athletic participation, reinforcing India’s expanding market for performance footwear and active lifestyle products
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