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Emporio Armani has officially appointed world‑renowned model, entrepreneur and cultural icon Kendall Jenner as its new Global Fragrance Ambassador, the fashion house and its beauty licensor L’Oréal announced on January 6, 2026. Jenner will be the face of Power of You Eau de Parfum, the brand’s latest women’s fragrance, in a campaign set to launch in February 2026.
A New Chapter in Armani’s Fragrance Story
In her new role, Jenner will lead the global campaign for Power of You, a scent described as magnetic, rich and sensual—embodying confidence, individuality and modern femininity. Jenner said joining Emporio Armani was “a total no‑brainer,” praising the brand’s celebration of authenticity and personal expression.
Directed by acclaimed creative Gordon von Steiner, the campaign visuals reflect an energetic and luminous spirit, capturing Jenner in movement as she embodies the fragrance’s message of self‑assurance and presence.
A Career of Influence
Kendall Jenner first gained public attention in 2007 through E!’s Keeping Up with the Kardashians and has since solidified her standing as one of the world’s top fashion models. Her runway breakout came at Marc Jacobs’s Fall 2014 show, and she has since appeared on covers of major fashion magazines—including Vogue, Harper’s Bazaar and Allure—while walking for the most coveted fashion houses across couture and ready‑to‑wear.
Beyond fashion, Jenner is an active entrepreneur. She is the founder of 818 Tequila, an award‑winning brand recognized with over 30 international distinctions. She also champions sustainability initiatives such as 1% for the Planet and a partnership with S.A.C.R.E.D.’s 818 Bricks Program, which repurposes agave byproducts into sustainable building materials.
What Power of You Represents
Power of You Eau de Parfum marks a significant moment in Emporio Armani’s fragrance portfolio. Conceptualized as a luminous, vibrant scent, it was one of the final creations signed off by Giorgio Armani before his passing in September 2025.
Crafted by renowned perfumers, the composition features a juicy passion fruit accord complemented by a floral heart of frangipani, finishing with warm, sensual vanilla notes—designed to evoke inner confidence and an unmistakable presence.
The fragrance will first launch in Europe on January 20, 2026, followed by releases in other key markets throughout the year.
A Legacy of Iconic Faces
Jenner’s appointment places her among a distinguished lineage of Armani ambassadors from the worlds of fashion, film and culture. The house’s beauty campaigns have featured names such as Cate Blanchett, Sydney Sweeney, Nicholas Galitzine and Jackson Wang, showcasing the brand’s ongoing connection to global talent and contemporary influence.
As Emporio Armani embraces its next fragrance chapter with Power of You, Kendall Jenner’s role as ambassador underscores the brand’s commitment to a youthful yet timeless vision—one rooted in individuality, energy and confident self‑expression.
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